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Strategic Marketing Internet Approach
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Corporate Website Communication and
Content.
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Web Promotion and Inquiry Generation.
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Implementation and maintenance of online
branding across site.
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Maintenance and updating of web content to
keep website fresh and dynamic.
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Develop graphic themes and website
navigation with assistance of our or in-house IT Web Department.
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Web Search Engine Optimization
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Top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning guaranteed top 10 search engine placement.
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Pay-Per-Click shows paid ads at the top and right of the results pages. Web sites that show up here bid on keyword phrases and pay
the provider a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page.
Pay-Per-Click is a great way to help drive traffic quickly to your Web site. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.
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Marketing Programs to support Corporate Goals:
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Develop and manage content, update as
needed.
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Analyze and improve existing programs
against defined metrics. (Evaluation and recommendation of
new programs)
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Writing and developing copy that supports
business goals for the organization.
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Web
Site Promotion:
Don't forget to get your site address out on all company
documents!
This is one common mistake made by many Companies.
Put web site and e-mail information on business cards and
letterhead, signature email and magazine ads. |
Repair/Maintenance:
Nothing drives people back to a web site like constantly adding
new
content. Update your website to get better search engine ranking results.
Nothing drives people out of your website like constantly getting
errors, broken links and ghosts graphics. |
Maintenance
and actualization.
Information becomes old, links may no longer work, and
style has been phased out. We can repair an old web site into a
brand new one. We can add fresh new graphics, make sure that all
the links work, and add new sections to your current web site. |
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