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Considering Hiring An SEO Firm

Apr 14th, 2011 | By | Category: eMarketing News

6 Things To Consider When Hiring An SEO Firm

About This Author – Susan Roth – Apr 12, 2011

I don’t know about you, but I barely have enough time to run my small business let alone manage a successful search engine optimization (SEO) campaign. Over the past 18 months, I have hired two companies, fired one and interviewed many (large and small). I am midway through the process of getting my company “optimized,” with a new partner. The experience has been enlightening, bumpy and rewarding all at the same time. Below, I have listed a few things to think about before signing on. Read More …

Step 1: Determine your goal
Take your time with this one, and make sure you are able to articulate your goal clearly. Who are you trying to reach? What do you want to say when you reach them? As a small business owner, I am very protective of my company’s brand and the niche it dominates. Read More …

Step 2: Select a partner that “gets it”
Unlike many larger enterprises in our space, we are relationship driven—we don’t have scores of operators standing by to sell one-offs. Our value is predicated on the expertise, resourcefulness and personal service we provide. Read More …

Step 3: The search
Two years ago, the idea of SEO was just trickling down to small businesses. I knew about SEO, but I really didn’t know anything about it. As luck would have it, while participating in a program at UCLA’s Anderson School, a professor suggested that I look into Hubspot—a do-it-yourself SEO provider. After several months of due diligence, and based upon a very enthusiastic recommendation from the professor, we took the plunge. Read More …

Step 4: Don’t be afraid to change
But don’t be a “flag in the breeze,” either. After several months with Hubspot, I decided to cancel my subscription because, among other reasons, the process was more expensive and time-intensive than we expected: Read More …

Step 5: Now what?
Against my better judgment, I let go with one hand before grabbing on with the other. This said, I figured what we had in place was still working (fortunately we only moved our blog and not our website to Hubspot, so disconnecting wasn’t too painful). Almost immediately, I started a new search that entailed asking multiple resources for direction. Read More …

Step 6: The takeaway
Unless you or someone in your office is highly skilled and has tons of time to devote to the process, I suggest you get professional SEO help. This is not to say you shouldn’t stay involved. Read More …

Credits and References
This article was originally published on OPEN Forum, the online resource for information and connections to help business owners manage and grow their businesses.

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