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The anti-CEO playbook

May 30, 2019

Roy M. Avila

Technologist and Promoter

Hamdi Ulukaya · Yogurt maker, humanitarian | TED2019

Hamdi Ulukaya is a pioneer of the natural food movement and the founder of Chobani, one of the fastest-growing food companies of the last decade.

A cold January day of 2005, I took one of my most important drives of my life. I was on this road in upstate New York, trying to find this old factory. The day before, I received a flyer in the mail that said, "Fully equipped yogurt plant for sale." I threw it in the garbage can. And 20 minutes later, I picked it up and called the number. The plant was 85 years old, and it was closing. So I decided to go see it. Read more...

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